The beauty brand also generated $56 million in earned media value in 2020

Tula said it reached more than 120 million consumers and garnered over one million engagements through the end of 2020.
Tula said it reached more than 120 million consumers and garnered over one million engagements through the end of 2020.
TULA


Beauty brand Tula Skincare is continuing to capitalize on its influencer marketing strategy in 2021 after generating $56 million in earned media value last year, according to influencer marketing platform Tribe Dynamics.