Trump’s Great Deplatforming; The World’s Most Expensive Art Piece: Thursday’s First Things First

Trump’s Great Deplatforming; The World’s Most Expensive Art Piece: Thursday’s First Things First

By  |  January 14, 2021  |  Uncategorized  |  No Comments

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

The Great De-Platforming Continues: Snapchat Permanently Bans Donald Trump

Ever since the riot at the Capitol last week, Trump has effectively become a social media pariah. Twitter locked his beloved account, then issued a permaban for inciting violence. Facebook and Twitch have locked his accounts for the rest of his presidency. Then there’s the temporary ban from YouTube, and even TikTok, which he doesn’t have a presence on, removed videos of his speeches with baseless election fraud claims.

And yet another platform follows, with Snapchat permanently banning the president’s account.

Natural Light’s $470 Million Art Installation Is a Commentary on the Student Debt Crisis

If you’re an average college grad, you spent $180,000 on your degree—and you’re still slogging through the crippling task of paying it back. Natural Light has turned this collective burden into “the world’s most expensive piece of art,” which takes the form of a swirling cyclone of 2,600 real diplomas rented from college students for $100 each. 

Enter the vortex: The piece has been named the “Da Vinci of Debt” after the most expensive piece of art ever sold at auction.

Pandemic Gains Lead to First-Time Super Bowl Ads for Brands

Super Bowl LV will be unusual for myriad reasons, one of which is how—and which—advertisers will show up for the Big Game. Already we’re seeing differences, as many brands that have regularly run ads during the game, including Pepsi (just Pepsi brand, not PepsiCo), Hyundai and Olay, are opting out this time. Meanwhile, brands that have performed well over the past year, like Fiverr, Vroom and Scotts Miracle-Gro are choosing to advertise during the Super Bowl for the first time ever.

Check out the details of these three campaigns—Including Vroom’s ad, which has already been released.

  • Plus, explore the Super Bowl LV Ad Tracker: It’s that time of year again! Our 2021 Super Bowl tracker has been unleashed. Join us in the run-up to the Big Game as we celebrate the most important part of the event—the ads. We’ll document all of the action right here, so check back for daily updates.

Tension Between Privacy and Competition Exposed in Google’s Latest Regulatory Probe

Lawmakers and regulators focusing on both protecting consumer privacy and preserving competition may have to consider some trade-offs, a conundrum made evident by the latest probe into Google’s proposed changes to its web browser. As U.K. authorities examine Google’s Privacy Sandbox as a post-cookie online ad solution, they’ll have to determine whether that would even more firmly bolster the tech giant’s market dominance.

A balancing act: “It’ll be good to try and draw a line under what Google can and can’t do in the U.K.”

How to Reduce AI Bias Like Google Does

We’ve learned over the past few years that systemic racism and other biases can creep into artificial intelligence, even if the developer doesn’t intentionally train these assumptions into it. At CES 2021, Google’s head of product inclusion Annie Jean-Baptiste explained several ways her team roots out prejudices that appear in the data on which machine learning is based.

Ending AI bias: It’s about accountability and establishing a shared language for discussing diversity.

About the Author: Jess Zafarris

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