The brand wants to establish itself as the gold standard in the industry

The RuPaul’s Drag Race star wants fans to enjoy life’s golden moments.

By Emmy Liederman

18 mins ago

Monét X Change can finally add gold appraisal to the skills section of her resume. After winning RuPaul’s Drag Race All Stars, launching her own talk show and securing a network of superfans, she seems to be delving into yet another industry. The gold in question? Cans of Truly Iced Tea Hard Seltzer.

Emmy Liederman

Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.