Two distinct groups are forming: those who have been vaccinated for Covid-19 and those who have not.
Stefan Nikolic/Getty Images

By Shelly Palmer

41 mins ago

As the pandemic enters its second year, we’re approaching an inevitable bifurcation of our society: “presumed safe” (those who have been vaccinated or exposed to the virus), and “presumed unsafe” (those who have not been vaccinated or have not been exposed to the virus). Two distinct groups that are going to test us in ways we’ve only read about in history books.

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Shelly Palmer

@shellypalmer

Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making.