illustration of a machine opening an envelope with a letter in it
As data and interactivity take center stage, email marketing is slated to become more personalized and engaging.

Having survived the rise of Facebook, YouTube, Instagram, TikTok and other social media platforms, email marketing still has huge marketing potential. More than 4.4 billion people worldwide are expected to be using email by 2024. Such a massive user base makes it a powerful platform for businesses to directly reach out to their target audiences.

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Gaurav Sharma

Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

Gaurav Sharma is the founder of Attrock.