Top 4 Blogging Traffic Strategies (And How You Can Implement It)

Top 4 Blogging Traffic Strategies (And How You Can Implement It)

By  |  January 27, 2020  |  Content Marketing, Search Engine Optimization  |  No Comments

Top 4 Blogging Traffic Strategies (And How You Can Implement It)

Top 4 Blogging Traffic Strategies (And How You Can Implement It)

In this article, we will discuss the 4 blogging startegies that are essential for growing your blog and why this is important as a marketer.

Many marketers believed that blogging is dead. Well, to be honest – it’s far from it. Blogging has become an essential part of the entire internet ecosystem.

In fact, Google is encouraging marketers to blog for the reason that it keeps your website active.

On our Final Thoughts section, we discuss a bit of blogging itself and why marketers need these traffic startegies. We also mentioned a quick preview on AI (Artificial Intelligence), ways of automating the system.

We will discuss AI on the coming articles, but just to give you a sneak peak of what is our coming articles.

There are four primary methods for driving more traffic to your blog. At a high level, those are:

Within these categories, there are numerous marketing tactics to employ. Overall, one mantra to follow is this: Write less, promote more.

Let’s examine how to get your blog noticed using strategies that will produce a real-world impact on your marketing.

Search engine optimization

SEO gives your blog page big wins by:

1. On-page search engine optimization

  • Making it easily navigable from your home page. Allowing search engines to properly crawl and index your blog in search results. Structuring your sitemap in a way that makes the content on your blog just a click away (and navigating between them seamless). Optimizing your content using search-friendly keywords, topics and HTML.

By optimizing what’s on your site, you can get your blog noticed by search engines and, by extension, searchers. Effective optimizations you should consider include:

  • Write blog articles centered around a single root keyword, and use semantic keywords as subtopics and additional points of discussion. Make your post as comprehensive and authoritative as possible for your intended target reader. Use keywords strategically throughout your copy, especially within H1 and H2 headers, image alt text, meta description and title tag. Long-tail keywords will make your blog more noticeable to a smaller subset of readers, but they’ll likelier have clearer search intent. Conversely, fat-head keywords have higher search volume, but the search landscape may be much too saturated: Your blog will be invisible in a sea of other blogs. Include rich media in your blog posts to make your articles more unique, shareable and clickworthy when shared on your domain or via social and email.

2. Off-page search engine optimization

Off-page SEO = actions that occur outside of your domain.

Blog traffic arrives to your site from many sources, and what’s explicitly laid out within your articles may not be a game-changer. As such, there are other indirect SEO factors to keep in mind. Off-page blog promotion tactics include:

  • Being active and responsive on social media. Quality content encourages social sharing which in turn can send more traffic to your blog. Guest blogging on reputable, high-authority sites. A guest post through an online industry publication can send valuable referral traffic back to your blog via inbound links.

3. Technical search engine optimization

Technical SEO = actions that pertain to the backend structure of your site and its schema.

The greatest blog content ever created never saw the light of day because the site on which it was published was unsecured, contained broken pages and wasn’t indexable by search engines. Technical SEO fixes these sitewide issues and ensures the structural integrity of your domain’s architecture through tactics like:

  • Using a structured data markup tool. A site with unstructured code is harder to crawl and index. Structuring it in a way that’s easy for Google to understand allows your blog to speak Google’s language. Increasing page speed. Pages that take more than three3 seconds to load increase bounce rates. Plus, page speed is a Google ranking factor.

  • Becoming fully mobile-responsive. More than half of all searches begin on a mobile device, so your blog is only noticeable, really, if it’s adapted to mobile screens. Removing or redirecting 404s. Broken links and pages make it hard for Google to crawl your site and serve the best user experience to searchers. Removing them outright or redirecting them to functional destinations increases your odds of having a page appear in SERPs.

4. Incentivize comments and engagement

Encourage followers to comment, like and share your content, whether they are blog articles, auto-play videos, photography or interactive content like quizzes, polls or hashtag campaigns.

You voted, I was gonna do this one either way. pic.twitter.com/gUJtBiWskm

As your engagement metrics rise, social media algorithms will push your posts higher up followers’ (and followers of followers’) feeds. This momentum can thus generate even higher engagement and click-through rates. That equals more traffic arriving to your site.

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Final Thoughts

Although not an exhaustive list, the article tackles the on going blogging traffic strategies and will help marketers guide to pick up the right strategy that suits them.

Also, with this in mind – we will briefly discuss automating the system of blogging.

Click here to view original web page at www.clickz.com

  • By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.
  • Artificial intelligence (AI) and machine learning (ML) are playing a significant part in bolstering marketing automation technology and helping to drive adoption of the technology among companies.
  • Marketers need to choose the right marketing automation tool that fits the size and spread of their brand.
  • In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software.

The current marketing landscape can often defined as an unpredictable sector, where the customer is ever evolving.

Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue.

How can marketers free up their time to focus on more important aspects, do you ask? Well, the answer lies in ‘automating’ or ‘marketing automation.’

By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

The fact that companies and marketers are increasingly looking at adopting marketing automation software can be seen in Ultimate’s Marketing Automation July 2019 update, that stated that while over 51% of companies had already adopted marketing automation tools, more than half of B2B companies (58%) were also planning to adopt the technology.

Artificial intelligence (AI) and machine learning (ML) are also playing a significant part in bolstering marketing automation technology and helping to drive adoption of the technology among companies.

In its first ever Marketing Automation Technology Forecast, Forrester had also predicted that the global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate.

All of which is to say that if you as a marketer, are not using any marketing automation tools, then you should start to reconsider.

Marketers need to choose the right marketing automation tool that fits the size and spread of their brand.

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software.

These and many more will be featured on our next article regarding automating your marketing effort.

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