Top 4 Blogging Traffic Strategies (And How You Can Implement It) –
In this article, we will discuss the 4 blogging startegies that are essential for growing your blog and why this is important as a marketer.
Many marketers believed that blogging is dead. Well, to be honest – it’s far from it. Blogging has become an essential part of the entire internet ecosystem.
In fact, Google is encouraging marketers to blog for the reason that it keeps your website active.
On our Final Thoughts section, we discuss a bit of blogging itself and why marketers need these traffic startegies. We also mentioned a quick preview on AI (Artificial Intelligence), ways of automating the system.
We will discuss AI on the coming articles, but just to give you a sneak peak of what is our coming articles.
There are four primary methods for driving more traffic to your blog. At a high level, those are:
Within these categories, there are numerous marketing tactics to employ. Overall, one mantra to follow is this: Write less, promote more.
Let’s examine how to get your blog noticed using strategies that will produce a real-world impact on your marketing.
SEO gives your blog page big wins by:
By optimizing what’s on your site, you can get your blog noticed by search engines and, by extension, searchers. Effective optimizations you should consider include:
Off-page SEO = actions that occur outside of your domain.
Blog traffic arrives to your site from many sources, and what’s explicitly laid out within your articles may not be a game-changer. As such, there are other indirect SEO factors to keep in mind. Off-page blog promotion tactics include:
Technical SEO = actions that pertain to the backend structure of your site and its schema.
The greatest blog content ever created never saw the light of day because the site on which it was published was unsecured, contained broken pages and wasn’t indexable by search engines. Technical SEO fixes these sitewide issues and ensures the structural integrity of your domain’s architecture through tactics like:
Encourage followers to comment, like and share your content, whether they are blog articles, auto-play videos, photography or interactive content like quizzes, polls or hashtag campaigns.
You voted, I was gonna do this one either way. pic.twitter.com/gUJtBiWskm
As your engagement metrics rise, social media algorithms will push your posts higher up followers’ (and followers of followers’) feeds. This momentum can thus generate even higher engagement and click-through rates. That equals more traffic arriving to your site.
Although not an exhaustive list, the article tackles the on going blogging traffic strategies and will help marketers guide to pick up the right strategy that suits them.
Also, with this in mind – we will briefly discuss automating the system of blogging.
The current marketing landscape can often defined as an unpredictable sector, where the customer is ever evolving.
Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue.
How can marketers free up their time to focus on more important aspects, do you ask? Well, the answer lies in ‘automating’ or ‘marketing automation.’
By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.
The fact that companies and marketers are increasingly looking at adopting marketing automation software can be seen in Ultimate’s Marketing Automation July 2019 update, that stated that while over 51% of companies had already adopted marketing automation tools, more than half of B2B companies (58%) were also planning to adopt the technology.
Artificial intelligence (AI) and machine learning (ML) are also playing a significant part in bolstering marketing automation technology and helping to drive adoption of the technology among companies.
In its first ever Marketing Automation Technology Forecast, Forrester had also predicted that the global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate.
All of which is to say that if you as a marketer, are not using any marketing automation tools, then you should start to reconsider.
Marketers need to choose the right marketing automation tool that fits the size and spread of their brand.
In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software.
These and many more will be featured on our next article regarding automating your marketing effort.