Image of people wearing Toms shoes
Toms’ rebrand includes an updated look and new plan to impact communities.
TOMS

By Kaila Mathis

24 mins ago

Toms Shoes emerged in 2006 with its original one-for-one model, promising to donate one pair of canvas shoes to a child in need for every pair sold. After rising rapidly in popularity, it was met with copycats in brands like Skechers, losing the uniqueness of its model. As canvas shoe sales declined and a donation for every shoe sold became more challenging, criticism rose surrounding the brand’s ability to make the impact its brand was known for.

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Kaila Mathis

Kaila is a graduating senior at Villanova University pursuing a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE, and covers brand marketing and retail stories as a contributor for Adweek.