10 million bars will feature ‘unexpected stories’ from older people’s lives

Six million older citizens said even a short conversation would make a positive difference to their life.
Six million older citizens said even a short conversation would make a positive difference to their life.
Cadbury / VCCP

By Sara Spary

42 mins ago

LONDON—Cadbury Dairy Milk, one of the most popular chocolate bars in the U.K., is replacing its branding with stories from the elderly in a bid to raise awareness of isolation and loneliness among the group.