Ad-Lib.io’s Adit Abhyankar on thinking through creative and media

The pendulum is swinging to creative plus media.
Bernhard Lang/Getty Images

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Ad-Lib.io’s Adit Abhyankar shares his framework on how to think through creative and media. Below, in his own words, he explores why in-house agencies have risen.

Adit Abhyankar


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Adit Abhyankar is CEO of Ad-Lib.io.