Mike Cessario, the brand’s CEO, compared creating social content to programming Adult Swim

TikTok global head of marketing Nick Tran (left) spoke with Liquid Death co-founder and CEO Mike Cessario
TikTok global head of marketing Nick Tran (left) spoke with Liquid Death co-founder and CEO Mike Cessario.
Adweek


By David Cohen

1 hour ago

“Our approach is always: We don’t know anything,” said CEO Mike Cessario about bottled water company Liquid Death‘s TikTok strategy. “We don’t know what’s going to work. The thing we think is going to work doesn’t.”