TikTok and WPP Strike Advertising Partnership

TikTok and WPP Strike Advertising Partnership

By  |  February 1, 2021  |  Uncategorized  |  No Comments

Tie-up will give the holding company greater access to the app’s advertising products and creators

wpp tiktok

WPP is TikTok’s first global agency partner.
WPP, TikTok

By Minda Smiley

56 mins ago

WPP, the holding company that owns agencies including MediaCom, Ogilvy, VMLY&R and Wunderman Thomspon, has struck what it’s calling a “first-of-its-kind” partnership with TikTok

Minda Smiley

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Minda Smiley is an agencies reporter at Adweek.

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