TikTok and WPP Strike Advertising Partnership
By Minda Smiley |
February 1, 2021 |
Tie-up will give the holding company greater access to the app’s advertising products and creators
WPP is TikTok’s first global agency partner.
WPP, the holding company that owns agencies including MediaCom, Ogilvy, VMLY&R and Wunderman Thomspon, has struck what it’s calling a “first-of-its-kind” partnership with TikTok.