After a year of masks covering faces, the brand wanted to put a face front and center

The spot is also set to a song many Seinfeld fans already associate with Jason Alexander.
Tide

By T.L. Stanley

27 mins ago

A teenage boy’s sweatshirt gets used and abused in a Tide ad set to run in Super Bowl 55—but this is more than a day in the life of a grimy, generic jacket.