GameDay’s mobile retargeting strategy drives online conversions
GameDay has more than 30 geofenced billboards in the Tampa Bay and St. Petersburg, Fla., area.
GameDay Vodka
By Ian Zelaya
2 hours ago
Opinion has been split on how Covid-19 is impacting out-of-home advertising in Super Bowl 55 host city Tampa, Fla. But the pandemic didn’t stop startup GameDay Vodka from creating a simple, yet effective, local OOH campaign to drive brand awareness and increase sales.
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Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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