The bold, rider-centric campaign also honors Mental Health Awareness Month

An illustration of SoulCycle's 'Brain Wheel'
The creative encourages consumers to dive into a new headspace.
SoulCycle


By Emmy Liederman

24 mins ago

The CDC hasn’t formally announced that people can go back to riding bikes in a dark room full of disco lights, but higher vaccination rates is a promising sign for fitness junkies.