This Soap Brand Wants to Help Consumers Carve Out Moments of Calm When Cleaning
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This Soap Brand Wants to Help Consumers Carve Out Moments of Calm When Cleaning

By  |  April 6, 2021  |  Uncategorized  |  No Comments

CPG upstart Dally promises to bring back leisure time

Can a soap make handwashing feel like a nap in grove? That's Dally's pitch.
Can a soap make handwashing feel like a nap in grove? That’s Dally’s pitch.
Dally

By David Kaplan

34 mins ago

It’s one of the more mundane paradoxes of the pandemic: There’s a distinct feeling that we don’t have a moment to spare.

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David Kaplan

@davidakaplan
[email protected]
David is Adweek’s Performance Marketing Editor and interim Brand Marketing Editor.

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