Creative strategist Sam Hennig designed the ad on spec, and the brand loved it

Sam Hennig submitted the concept on spec for One Minute Briefs, a U.K. creative project.
Sam Hennig

LONDON—Ad industry pioneer Bill Bernbach famously argued that to be effective, advertising needs to get to the essence of something its audience knows to be true.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.