This ‘Phygital’ Experience Shows How to Do a Scavenger Hunt in Quarantine
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This ‘Phygital’ Experience Shows How to Do a Scavenger Hunt in Quarantine

By  |  December 3, 2020  |  Uncategorized  |  No Comments

When the pandemic upended experiential in March, marketers had to rethink how to safely engage consumers, leading to an influx of video conference-based virtual events or Covid-19 compliant drive-ins for the past eight months. Pre-pandemic, Chinese smartphone brand OnePlus and T-Mobile would have held a traditional large-scale consumer event with a keynote to launch the…

About the Author: Ian Zelaya

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