This ‘Phygital’ Experience Shows How to Do a Scavenger Hunt in Quarantine

By Ian Zelaya  |  December 3, 2020  |  Uncategorized  |  No Comments

When the pandemic upended experiential in March, marketers had to rethink how to safely engage consumers, leading to an influx of video conference-based virtual events or Covid-19 compliant drive-ins for the past eight months. Pre-pandemic, Chinese smartphone brand OnePlus and T-Mobile would have held a traditional large-scale consumer event with a keynote to launch the…