YSUB hopes to urge a conversation about Finland’s ‘unclear’ laws

A cylinder-shaped outdoor ad on a street corner in Finland for CBD drink YSUB shows a can of the drink and says it's not for sale
As the Finnish brand fights for legislation reform at home, it’s planning a rollout in The Netherlands and the U.K.

Cannabis and products derived from it are still illegal in many countries around the world, including in Finland. To push for legislation change, and garner consumer recognition, a Finnish CBD drink brand found a novel way to gain attention: by advertising products consumers can’t even buy.