A person with red hair and dramatic makeup is shown in a promotional image for Creator Revolution
Revolution Beauty is using TikTok to launch a new kind of beauty pageant.
Revolution Beauty

Makeup can be a means of revolutionizing your own appearance. Now London cosmetics brand Revolution Beauty is working with TikTok to lead a resistance against traditional beauty standards with #CreatorRevolution, a “modern-day beauty pageant for the digital age.”

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Taylor Dua

Taylor Dua is a freelance writer for Adweek.