This Bedding and Flower Partnership Raises the Question: What Makes a Good Brand Collab?
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This Bedding and Flower Partnership Raises the Question: What Makes a Good Brand Collab?

By  |  June 3, 2021  |  Uncategorized  |  No Comments

If you ask UrbanStems or Brooklinen, you can’t purchase a new set of sheets without buying a matching bouquet of flowers for your bedside table. And while partnerships across seemingly unrelated industries are nothing new—you may remember that pair of Kentucky Fried Chicken-themed Crocs from early 2020—it can be hard to predict what the consumer will find helpful or creative and what will miss the mark. 

About the Author: Emmy Liederman

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