ITV’s ‘Britain Get Talking’ initiative cleverly highlighted the limits of texting

ITV presenters Ant and Dec welcomed Olympian Mo Farah to their show via text.
Uncommon

By Stephen Lepitak

14 mins ago

Over the past two years, Britain’s largest commercial broadcaster has recognized the need to address mental well-being and has pulled off live stunts during its most-watched shows including Britain’s Got Talent to generate conversation.