These Road Safety Ads Evoke the Joy of Life, Not Fear, to Encourage Careful Driving
By Sara Spary |
January 25, 2021 |
Unconventional approach by DDB France shies away from guilt in favor of love, fun, and laughter
DDB France tries a different tactic to encourage safe driving.
French Road Safety / DDB France
Road safety ads are usually formulaic: A man or woman is driving, answers a text, and then swerves into oncoming traffic or collides with a pedestrian, claiming a life.