These Road Safety Ads Evoke the Joy of Life, Not Fear, to Encourage Careful Driving
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These Road Safety Ads Evoke the Joy of Life, Not Fear, to Encourage Careful Driving

By  |  January 25, 2021  |  Uncategorized  |  No Comments

Unconventional approach by DDB France shies away from guilt in favor of love, fun, and laughter

DDB France tries a different tactic to encourage safe driving.
French Road Safety / DDB France

By Sara Spary

33 mins ago

Road safety ads are usually formulaic: A man or woman is driving, answers a text, and then swerves into oncoming traffic or collides with a pedestrian, claiming a life.

Sara Spary

@saramayspary
[email protected]
Sara Spary is a freelance journalist based in London. She’s been a reporter for eight years, covering advertising and consumer brands.

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About the Author: Sara Spary

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