TBWAParis campaign shows how Le Chocolat des Francais bars ‘only keep the best of France’

The campaign was inspired in part by how the pandemic has made travelers long for the highs and lows of life in the real world.

By David Griner

45 mins ago

If you picture France, you’re likely to conjure up images of bicycle baskets filled with baguettes, romantic espresso dates by the Seine or standing in awe of soul-elevating architecture.