The goal is to reduce subscriber churn and prepare for a cookie-less future

The Washington Post newsroom

The Washington Post is investing more resources into its mobile strategy team.
Chip Somodevilla/Getty Images

By Mark Stenberg

15 mins ago

The flagship app of The Washington Post is the stuff of publishers’ dreams: It converts readers into subscribers and subscribers into repeat customers. To take advantage of this, The Post is investing more resources into its mobile strategy team, with the aim of shepherding new users onto the app and improving the app experience for existing users.