The trio want to offer media buyers interactive TV ads at scale

Zvika Netter, CEO and cofounder at Innovid, said around 30% of the company’s clients run interactive ad formats.
Zvika Netter, CEO and cofounder at Innovid, said around 30% of the company’s clients run interactive ad formats.
Innovid

By Andrew Blustein

41 mins ago

The Trade Desk, Magnite and Innovid have teamed up to form a one-stop shop to programmatically buy, create and serve interactive CTV ads to specific households.