The Trade Desk Hands UID 2.0 Code to PRAM
the-trade-desk-hands-uid-2.0-code-to-pram

The Trade Desk Hands UID 2.0 Code to PRAM

By  |  May 24, 2021  |  Uncategorized  |  No Comments

DSP is still looking for an administrator and compliance manager for the identifier


The Trade Desk is one of the original members of PRAM.Courtesy The Trade Desk, Getty Images

By Andrew Blustein

43 mins ago

As part of an ongoing effort to build a replacement for third-party cookies, The Trade Desk is handing over code for Unified ID 2.0 to The IAB Tech Lab via the Partnership for Responsible Addressable Media (PRAM).

About the Author: Andrew Blustein

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