The Secret Of Doing Your Own Search Engine Optimization
SEO

The Secret Of Doing Your Own Search Engine Optimization

By  |  February 6, 2020  |  Content Marketing, Search Engine Optimization, Uncategorized  |  No Comments

The Secret Of Doing Your Own Search Engine Optimization

The Secret Of Doing Your Own Search Engine Optimization – In this article, we will discuss how you can do your own Search Engine Optimization.

As a small business owner, we know very well that doing your marketing could be a pain in the neck.

With all the cost involve and ads placement are skyrocketing. No wonder, any local business are having too much trouble budgeting their marketing effort.

We showed you the most effective way of doing Search Engine Optimization that is working right now. These step by step method are responsible for growing my online SEO agency.

These methods are also responsible for making my clients happy and satisfied.

Let’s dive in …

The question to some businesses? Can we do our own marketing? Can we do our own Search Engine Optimization?

Certainly you can!

Click here to view original web page at raelyntan.com

For most bloggers and online entrepreneurs, we don’t have the budget to hire a SEO team to help us with our search engine optimization.

Hence, learning how to DIY our own SEO is very important.

Wouldn’t you love to learn how you can do your own SEO?

Personally, I choose to do all my SEO by myself, and Google is my #1 source of traffic!

In this post, you’ll learn the 15 things you need to do to up your SEO game like a pro marketer.

What is Search Engine Optimization?

Search engine optimization is the process webmasters use to get their content to rank highly on search engines like Google.

It was good fun!

Also, in my over 10 years of blogging, I have been learning about SEO bit by bit as I sought to get more organic traffic.

I love how Google has been around for so long, you know what to expect from it. It isn’t as unpredictable as newer platforms like Pinterest.

Don’t fix what’s not broken, my friends, if Google is working as a traffic source, you want to be on this bandwagon as well.

1. Do your keyword research

Keywords are everything.

Instead, it reads the words you write to determine if it’s a fit compared to the queries people are searching for.

Your blog posts have to be optimized for keywords to increase the chances of your content ranking for a particular keyword.

I highly recommend using KWFinder to do keyword research: It will help you to determine if a keyword actually has people searching for it, and give you insights about how competitive a particular keyword will be.

2. Optimize for SEO

Then, you will want to add your chosen keyword (s) in these spots to optimize your articles for Google:

  • TitleMeta descriptionAlt text of imagesSubheadingsYour internal linksWithin the body text of your article… and more, but these are the more important ones.

3. Write epic blog posts

There is no point trying to “game Google” if your content is bad.

For instance, when Google penalized pop-ups for mobile searches, it was because popups annoy users.

It is well-known that longer posts rank better on Google. Why? Because users receive more value from them.

And so on.

Click here to view original web page at raelyntan.com

Don’t have a huge marketing budget? Can’t afford to hire an SEO agency? Don’t worry. It’s possible to get started with SEO yourself.

Two years ago, I was working for a startup trying to market an invention: a massage jacket.

Being a startup, we didn’t have a large marketing budget. But, that wasn’t the worst part. The worst part was that no-one in the company was knowledgeable about marketing and SEO.

I had just graduated with a degree in psychology and had read a couple of marketing books in my spare time. In their eyes, I was the most “qualified.”

I had just graduated with a degree in psychology and had read a couple of marketing books in my spare time. In their eyes, I was the most “qualified.”

So, they put me in charge of the marketing strategy.

Knowing nothing and having no marketing dollars, I started reading a couple of SEO blogs. I then tried to implement some of the strategies they were talking about, and eventually managed to rank the site for a couple of keywords related to our product.

Now, I’m not telling you this story to impress you. I’m telling you this story to impress upon you that with the right guidance, anyone can do SEO.

You just need the right strategy.

After all, SEO is pretty straightforward. It’s about:

  • Understanding what your target customers are searching for;
  • Creating content around those topics (blog posts, product pages, etc.);
  • Taking care of the “technical” stuff to push these pages higher in the search engines (this includes link building!)

And in this guide, you will learn 4 ways to doing your own SEO:

  1. Do keyword researchCreate pages that are optimized for searchFix your website’s technical issues Build links

Click here to view original web page at ahrefs.com

1. Do keyword research

Most SEO campaigns begin with keyword research. Essentially, keyword research is an SEO activity that involves finding the most popular words or phrases your target customers use when searching for what you do.

Once you know what these words or phrases are, you can start creating content (or pages) to rank for them.

The process usually goes something like this:

  • Find a bunch of seed keywords;
  • Enter them into a keyword research tool to generate more ideas;
  • Evaluate and prioritize them.

1.1. Brainstorm seed keywords

Seed keywords are the foundation of your keyword research. You’ll need them to generate more keyword ideas.

Coming up with an initial seed keyword list is relatively easy. Just grab a pen and paper and start brainstorming using these two questions:

  • How would people search for you if they want to find your website (or a website similar to yours)?
  • How would people describe your product or service?

If I were to create a seed keyword list for AiraWear, I may include these few keywords:

You can also generate your initial seed keyword list by looking at the keywords you’re already ranking for.

You can do this in Google Search Console (here’s a guide that shows you how to set it up) or using the Organic keywords report in Ahrefs Site Explorer.

1.3. Filtering the keyword list

Having 8,000 keyword ideas is awesome. But it is impossible to target all of them. After all, you have limited time, budget and resources.

It’s better to focus your efforts on the keywords that are likely to drive more targeted traffic.

How? You can focus on two main metrics:

  • Search volume — the overall search demand for this keyword, or how many times this keyword is searched for in Google, each month, in a specific country (or globally);
  • Keyword difficulty — the ranking difficulty of a keyword, represented as a numerical value between zero and a hundred.

NOTE. Each keyword research tool calculates Keyword Difficulty in a different way. The Keyword Difficulty (KD) score we have at Ahrefs is based on the backlink profiles of the top 10 ranking pages for a given keyword. The more quality backlinks they have, the harder it is to outrank them.

Ideally, you want to go for keywords that could potentially send you tons of traffic, but are not competitive.

Translation: you’re looking for keywords that have high search volume and low Keyword Difficulty.

With tools like Ahrefs’ Keywords Explorer, finding these keywords is easy. Just use the search volume and Keyword Difficulty filters.

This reduces the list to a much more manageable list of keyword ideas you can work with. Make sure you do a manual review to check if the keywords are relevant to your business. (In the above example, the keywords “relieving” and “back muscles” seem too broad to target!)

If you want a larger pool of ideas, feel free to play around with the filters until you get a list you’re satisfied with.

You can learn more about keyword research in our keyword research guide.

2. Create pages that are optimized for search

Once you’re done looking for the keywords you wish to target, you’ll need to create pages that can rank for these keywords.

These pages can come in a variety of forms. Depending on your target keyword, it could be your homepage, a landing page, a product page or a blog post.

You’ll also need to ensure that these pages are optimized for search. This is known as on-page SEO. On-page SEO is the process of optimizing a website’s on-page elements (such as the content, structure, code, etc.) to help it rank higher in Google.

Most people think that boils down to the number of times they mention their keyword on the page. That is wrong.

Keyword stuffing—the practice of unnaturally shoehorning keywords where they don’t belong for SEO purposes—died well over a decade ago. Nowadays, Google can understand synonyms and semantically-related words.

2.1. Create content that matches search intent

Google wants its users to be happy. To them, that means finding out what the searcher is looking for (also known as search intent), and then offering the best possible results.

Translation: if you want to rank in Google, you have to create content that matches search intent.

Thankfully, it’s not as difficult as it seems. Since Google already works to serve the most relevant content for each query, we can take advantage of that.

2.2. Make sure your content is simple and easy to read

Most SEOs believe that Google looks at user signals (dwell time, time on page, etc.) to influence rankings.

If your copy is difficult to read or understand, users will hit the back button faster than you can say “ciao user signals!”

Don’t just think about SEO. Be it a landing page, product page or a blog post, the copy on these pages is supposed to persuade. If it’s convoluted and complex, not only is it bad for SEO, it’s going to be bad for business.

2.3. Create irresistible title tags and meta descriptions

Getting to page 1 is only half the battle won. The other half is convincing the searcher to click on your page over the other results. How can you do this?

If your copy is difficult to read or understand, users will hit the back button faster than you can say “ciao user signals!”

Don’t just think about SEO. Be it a landing page, product page or a blog post, the copy on these pages is supposed to persuade. If it’s convoluted and complex, not only is it bad for SEO, it’s going to be bad for business.

2.3. Create irresistible title tags and meta descriptions

Getting to page 1 is only half the battle won. The other half is convincing the searcher to click on your page over the other results. How can you do this?

Write title tags and descriptions that compel the searcher to click.

More clicks = more traffic! (And more traffic usually means more sales.)

  • Keep them short: Google starts truncating both title tags and meta descriptions after a certain length. Use this SERP simulator to check that you’re within the boundaries.Use “power” words: Awesome. Powerful. Proven. Etc.

  • These are all words that evoke an emotional response from readers. See more power words here.Include your target keyword: Not an absolute requirement. Sometimes it doesn’t make sense to do this. In general, however, this is another good way to show the user that your page is the most relevant result for their search.

Final thoughts

You can follow this guide over and over again to optimize your site and start ranking for meaningful and relevant keywords.

A nice byproduct of having more revenue coming into your business is that you’ll have more money to invest in SEO. You may even consider hiring an agency or consultant to take things to the next level.

There are many techniques and strategies involve. For those businesses who are always busy and not-a-moment-lose type, oursourcing can be a sensible choice.

Freelancing sites like Legiit, is one of the most prominent sites if you want to outsource all your Search Engine Optimization work.

They also have Graphics Design, Website Design, Copywriting … really the whole lot. So for, businesses to do your own Search Engine Optimization … what you need is your own strategy and a bit of help from an outsource platform like Legiit.

OK, that’s all for now, I will see you next time …

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