The film drove 16 times the number of subscriptions as other news-related video posts

A still from the film Reeducated.
Matt Huynh

By Rachel Winicov

17 seconds ago

On March 19, Condé Nast title The New Yorker released its first virtual reality film, Reeducated, a 20-minute illustrated spot on Chinese detention camps. And it’s already making an impact on subscription and traffic numbers.

Rachel Winicov

Rachel Winicov is a freelance writer for Adweek focusing on digital media, ad tech and social media.