Instagram Live and Facebook Live views doubled in Italy due to the lockdown

By David Cohen

49 mins ago

The Last Dance was basically the top sports moment of 2020 thanks to pandemic-induced stoppages of live action, and the ESPN documentary was also Facebook’s top pop culture moment for the year.

ESPN’s 10-episode documentary series on Michael Jordan’s last season with the National Basketball Association’s Chicago Bulls topped a list that Facebook said highlighted “the most fun, wild and lighter moments that brought a little bit of levity to a crazy year” and generated some of the highest levels of interaction across its family of applications.

Facebook’s top pop culture moments for 2020 were:

  1. The Last Dance
  2. Dave Chappelle’s Netflix special
  3. Cardi B’s and Megan Thee Stallion’s “WAP”
  4. Harry Styles’ “Golden” song release
  5. Los Angeles Lakers win 2020 NBA Championship
  6. Katy Perry announces pregnancy via music video
  7. “Savage” by Megan Thee Stallion
  8. Shakira’s and Jennifer Lopez’s Super Bowl halftime performance
  9. Netflix’s Tiger King
  10. Andrea Bocelli’s Easter performance from Milan, Italy

The social network also revealed its 2020 Year in Review Monday, dividing it up into six categories: Covid-19, environmental causes, faith and community, global politics, icons and social awakening,

Facebook said it selected the categories by examining the top 20 moments of the year and identifying commonalities across those moments and the ways people used its different product features and tools, such as fundraisers and groups. Its data reflects activity from Jan. 1 through Oct. 31.

  • Covid-19: Over 1.5 million people in Spain used the #aplausosanitario hashtag in March to express their gratitude for medical staff. Instagram Live and Facebook Live views doubled in Italy due to the lockdown, while Facebook Live viewership climbed 50% in the U.S.
  • Environmental causes: Over 1.3 million people worldwide contributed to the social network’s largest fundraiser ever, tallying more than $35 million to provide relief for those affected by the Australian wildfires. In total, more than 2.6 million people raised over $85 million via Facebook fundraisers in 2020 to support causes including animal protection efforts, combating climate change and promoting ocean cleanup.
  • Faith and community: Over 47 million Instagram Stories globally used the Support Small Business sticker over the past three months. The week of April 6, during which both Easter and Passover fell, saw the most group video calls ever on Messenger From Facebook and the most Facebook Live broadcasts from spiritual pages.
  • Global politics: The most mentioned moment in August was the naming of Sen. Kamala Harris (D-Calif.) as now-President-Elect Joe Biden’s running mate, drawing more than 10 million posts in a single day. The social network also said nearly all adults in the U.S. saw access to its Voting Information Center.
  • Icons: Facebook users mourned the losses of basketball legend Kobe Bryant (the most posts and photos celebrating his life were shared in the U.S., Mexico and the Philippines) and Supreme Court Justice Ruth Bader Ginsburg (over 6 million posts on Facebook and Instagram in one day, many using the #restinpower hashtag).
  • Social awakening: In the three weeks following the death of George Floyd, mentions of Black Lives Matter on Facebook averaged 7.5 million every day. And The Blackout Coalition, a Facebook group supporting Black-owned businesses, is the top group in the U.S., at roughly 1.8 million members.

Facebook vice president of product and social impact Naomi Gleit wrote in a Newsroom post Monday, “2020 will forever be known as the year that changed us all. While we’re excited to close the chapter on 2020 and head into 2021, we want to share some of the ways people used our products to make this year a little less lonely and feel a bit more connected. No matter where in the world you live, the shared experiences of 2020 brought us together, even while we were apart—and we hope our Year in Review will give you a glimpse into some of those moments.”