The Gucci Belt, With Immortalized Brass Initials, Is an Enduring Fashion Statement
the-gucci-belt,-with-immortalized-brass-initials,-is-an-enduring-fashion-statement

The Gucci Belt, With Immortalized Brass Initials, Is an Enduring Fashion Statement

By  |  May 10, 2021  |  Uncategorized  |  No Comments

Why the logo accessory is enjoying its second renaissance

closeup of a gucci logo belt on a man with a red shirt and pants
The Gucci logo belt has shown its shown just how cyclical fashion can be.
Victor Virgile/Gamma-Rapho via Getty Images


By Robert Klara

41 mins ago

Few who were in Milan for Fashion Week in 2015 will forget the buzz surrounding the Gucci ready-to-wear fall collection. The famous house’s creative director Frida Giannini had been axed a few weeks before, so all eyes were on 42-year-old Alessandro Michele to see what he’d created. He’d been given all of a week to do it.

This story first appeared in the May 10, 2021, issue of Adweek magazine. Click here to subscribe.

Robert Klara

@UpperEastRob
[email protected]
Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.

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