The First Blind Man to Climb Mount Everest—and Other Athletes—Star in Guaranteed Rate’s First Super Bowl Ad
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The First Blind Man to Climb Mount Everest—and Other Athletes—Star in Guaranteed Rate’s First Super Bowl Ad

By  |  February 5, 2021  |  Uncategorized  |  No Comments

The mortgage company’s spot focuses on defying boundaries

guaranteed rate

Guaranteed Rate will offer Super Bowl viewers an uplifting message.
Guaranteed Rate

By Emmy Liederman

4 mins ago

When Erik Weihenmeyer lost his vision at 14, he was terrified. But it wasn’t necessarily not being able to see that scared him—it was the idea of missing out on adventure. Determined to live a life without barriers, he took up wrestling, learned to kayak and eventually, became the first blind man to reach the top of Mount Everest.

Emmy Liederman

Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.

About the Author: Emmy Liederman

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