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It started with an inspiring call to get people moving in quarantine. It powerfully celebrated Middle Eastern women athletes. It floored ad professionals with a stunning split-screen masterpiece that required Wieden+Kennedy Portland to painstakingly sift through over 1,000 hours of footage. Now the final installment of Nike’s “You Can’t Stop Us” campaign, which features the likes of LeBron James, Megan Rapinoe, Serena Williams and so many more, is here.
We’re making some key changes at Adweek—most notably, expanding our coverage in several areas and hiring full-time staffers to help us build them out. We’ll extensively bolster our Commerce and Brand Marketing coverage, while also building out insights into Convergent TV, which covers all aspects of TV, video and streaming behavior, advertising and trends. You can also expect more from our Media coverage, fueled by our acquisition of Publishing Executive and Target Marketing and buttressed by our Programmatic desk.
In the TV and streaming world, 2020 saw more than double the executive departures as the previous year, demonstrating just how dramatically the industry has changed over a tumultuous 12 months. Key exits included Netflix’s Cindy Holland, ViacomCBS’ Marc DeBevoise, Kevin Mayer of Disney+, AT&T chairman and CEO Randall Stephenson and AMC Networks Entertainment Group president Sarah Barnett.
Beyond entertainment: Explore more of our Year in Review coverage.
There have been many losses this year—personally, professionally and emotionally—but it has also been a time in which we’ve cultivated a new sense of community, humanity and equity. In this Voice piece, TikTok’s head of U.S. business marketing Sofia Hernandez reflects on the way 2020 has changed us for the better, even as it presented some of the greatest challenges of our lives and careers.
Ad tech was one of the few angles of marketing and advertising whose most seismic shifts were less directly related to the pandemic. Not to say it didn’t play a part in the changes that rocked the industry, but privacy overhauls and antitrust suits against the “gatekeepers” of advertising and search are top of mind as we head into 2021. Also of note is CTV, which presents a ray of hope in the chaos of uncertainty.