The CW’s Rob Tuck on Sitting Out Upfronts Week and Expanding to Saturdays
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The CW’s Rob Tuck on Sitting Out Upfronts Week and Expanding to Saturdays

By  |  May 25, 2021  |  Uncategorized  |  No Comments

‘If you’re not taking care of your clients, it’s very easy to get cut out’


The CW has not decided whether it will return to upfronts week next year, said its evp of national sales.Courtesy The CW

By Jason Lynch

43 mins ago

The upfronts week presentations have ended, and now it’s time for the real work: the negotiations. Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace.

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

About the Author: Jason Lynch

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