The Avengers Effect: Why One Celebrity Isn’t Enough for Many Super Bowl Advertisers
the-avengers-effect:-why-one-celebrity-isn’t-enough-for-many-super-bowl-advertisers

The Avengers Effect: Why One Celebrity Isn’t Enough for Many Super Bowl Advertisers

By  |  February 7, 2021  |  Uncategorized  |  No Comments

On a year when hitting the right tone has proven difficult, advertisers are leaning on A-listers

http://www.adweek.com/


Klarna, Michelob Ultra, GM, Doritos, Amazon, Cheetos

http://www.adweek.com/

By Kathryn Lundstrom

10 mins ago

If there’s one thing most Americans can agree on, it’s their love of celebrity. And in a year when tone is proving to be one of the hardest and riskiest aspects of advertising on the Super Bowl stage, brands have chosen to lean on VIP spokespeople even more than usual.

Kathryn Lundstrom

@klundster
[email protected]
Kathryn Lundstrom is Adweek’s breaking news reporter based in Austin.

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