Taking an Integrated Business Approach

Taking an Integrated Business Approach

By  |  May 27, 2021  |  Uncategorized  |  No Comments

As part of the CMO Reboot Playbook: Reallocation of Spend, Marisa Thalberg, EVP, Chief Brand and Marketing Officer at Lowe’s Companies, shares her play on how to successfully integrate the performance marketing and brand marketing functions for greater business results. Here she uses an example from her time as Global Chief Brand Officer at Taco Bell.

About the Author: Luz Corona

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