Taco Bell’s video with its CEO as a potato missed the mark in one significant way.
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Yesterday, Taco Bell announced the impending introduction of plant-based menu items, which it will launch thanks to a partnership with Beyond Meat. [Learn about the menu items and why the brand is launching them now.] The chain also touted the return of its potatoes, which were temporarily removed from its pandemic-streamlined menu.
The potato move was announced in a Twitter video of a talking potato bearing the voice, eyes and lips of CEO Mark King. The video was generally positively received—with one caveat: Although she loved the idea, social media manager Alexa Heinrich pointed out in a Voice piece that it lacked captioning, severely limiting its reach: Most viewers watch online videos with sound off, and omitting captions poses an accessibility issue.
But Taco Bell heard Heinrich’s message loud and clear, and responded by tweeting a version of the video with captions included.
Cheetos is known for its high-budget, cinematic Super Bowl ads with action-heavy plots and big name stars. (Just look at last year’s ad.) And it looks like 2021 will be no exception, as the brand dropped a teaser for its impending Big Game ad. The 30-second teaser features a crime-solving Ashton Kutcher, who finds incriminating evidence in a case of theft involving the brand’s recently released Cheetos Crunch Pop Mix. Watch the teaser here.
Like many broadcasters, The CW hasn’t had a great time during the pandemic. The network was one of the first to delay its 2020-21 TV season until January 2021, opting not to rush shows into production for safety reasons. As a result, it took a big ratings hit—but never fear, Batwoman and other series coming back this month are on their way.
Although museums in New York have reopened (with health restrictions), many people are still not interested in visiting. So The Metropolitan Museum of Art partnered with Verizon to create a virtual, mobile-only experience that you can enjoy from home, with more than 12 digital galleries and 50 works of art from the collection. Take a look.