Nearly 70% of Uber and Lyft users cited climate change as important

Person in the backseat of a car using the Octopus app
Octopus aims to entertain rideshare passengers with games.
Octopus Interactive

By David Kaplan

42 mins ago

People riding in the back of an Uber or Lyft are a captive audience to ads being flashed across the tablet screens that hang over the backs of the seats. But captive doesn’t equal engagement. And while it seems obvious that travel would appeal to rideshare hails, studies have shown that this is not the case.