The Brazilian soccer star fronts the fashion brand’s sustainability marketing communications


Announced in December, Neymar Jr agreed to a three-year partnership with Superdry to lead its organic cotton campaign globally.
Superdry/YouTube


By Stephen Lepitak

28 seconds ago

British fashion brand Superdry has channeled the power of influencers and celebrities and is enjoying a massive wave of engagement through its partnership with Brazilian soccer star Neymar Jr.