The gaming-focused agency’s rebrand as Liquid+Arcade looked to vintage arcades for inspiration

The new branding for Liquid Agency centers around a neon, retro gaming aesthetic
Sunday Afternoon and Liquid+Agency collaborated on the latter agency’s rebranding centered around a retro gaming aesthetic.
Sunday Afternoon

By Shawn Paul Wood

38 mins ago

Most ad agencies believe no other organization could rebrand their shop but them. They know their people, their backstory and what makes their clients tick better than any other agency. But what if that wasn’t the case? What if you had to trust your shop’s entire brand to some other shop? Could you do it?