The oldest form of advertising is poised to take advantage of ‘mobile fatigue’

People living in large cities have become more receptive to OOH messaging since September 2020.
Mike Kline/ Getty Images

By Ian Zelaya

10 mins ago

Consumers in large cities appear to want a break from their smartphones during the pandemic, a feeling that may allow out-of-home advertising to continue thriving in 2021. 

Ian Zelaya

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Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.