Fragmented viewership and privacy questions complicate much-needed fixes

Competition between TV and digital giants for marketing dollars is fierce.
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If it wasn’t already clear from skyrocketing streaming statistics and the company-wide reorganizations that shook up executive suites across the television industry, streaming is very much the future. That means the push to bridge the measurement and currency gaps between traditional linear television and the rapidly accelerating streaming space has never been more frantic.
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