‘Stand for Sonic Diversity’ Pledge Aims for BIPOC Talent to Make Up 50% of Ad Voices
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‘Stand for Sonic Diversity’ Pledge Aims for BIPOC Talent to Make Up 50% of Ad Voices

By  |  March 11, 2021  |  Uncategorized  |  No Comments

With support from SiriusXM, Pandora and Stitcher, Studio Resonate confronts the ‘sonic color line’

A Black audio content creator puts on headphones

The initiative aims for BIPOC talent to make up at least 50% of advertising voice rosters.
Getty Images

By Shannon Miller

41 mins ago

“The sonic color line” is a phrase coined in a 2016 book of the same title, in which Binghamton University professor Jennifer Lynn Stoever examines how race shapes the audio we consume each day, from our favorite streaming shows to the advertising that airs between songs.

Shannon Miller

@ShannonL_Miller

Shannon Miller is Adweek’s Senior Editor of Creativity & Representation.

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