Spanx’s Sara Blakely on Launching a Billion-Dollar Business During Tough Times
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Spanx’s Sara Blakely on Launching a Billion-Dollar Business During Tough Times

By  |  February 23, 2021  |  Uncategorized  |  No Comments

The founder offers lessons in resilience and marketing your “why” rather than the product

Sara Blakely founded Spanx with just $5,000.
Adweek

By Richard Collings

16 mins ago

Sara Blakely, the founder of innovative shapewear brand Spanx, says difficult times can provide the most fertile ground for change.

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Richard Collings

@RichCollings
[email protected]
Richard Collings is a retail reporter at Adweek.

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