The publisher is still on track to make up what it lost

a man walking into a maze

A quarter of South China Morning Post’s digital revenue disappeared overnight in 2021.
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By Lucinda Southern

17 seconds ago

It takes a strong stomach for a publisher to pull inventory out of the programmatic open marketplace, especially after an erratic year. But news publisher South China Morning Post (SCMP) is starting to see the benefits of its decision to take more control of its advertising.