On connecting with consumers and when to be bold

By Jess Zafarris

11 mins ago

Over the past year, McDonald’s has taken creative innovation on social media to the next level, forging high-profile celebrity partnerships, connecting with younger fans on TikTok and deftly responding to cultural moments.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.