Snapchat Spotlight Has Already Amassed 100 Million Users
snapchat-spotlight-has-already-amassed-100-million-users

Snapchat Spotlight Has Already Amassed 100 Million Users

By  |  February 4, 2021  |  Uncategorized  |  No Comments

The TikTok-like feature has been doling out $1 million a day to creators

Snapchat logo and cash

Snapchat reported record user and revenue numbers.
Snapchat, Getty Images

By Scott Nover

2 hours ago

Snap has made a big bet on user-generated video, doling out $1 million a day since December to top creators trying their hand at Spotlight, the company’s new TikTok rival. That $1 million a day was supposed to expire after the new year, but the company kept it going. Something must’ve gone right.

Scott Nover

@ScottNover
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Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.

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