Small-Town, Family-Owned Utz Potato Chips Has Big Plans for Its 100th Year
small-town,-family-owned-utz-potato-chips-has-big-plans-for-its-100th-year

Small-Town, Family-Owned Utz Potato Chips Has Big Plans for Its 100th Year

By  |  February 22, 2021  |  Uncategorized  |  No Comments

The brand saw a huge spike in sales during the pandemic

Utz potato chip bag

The company’s 14 plants crank out 3.3 million pounds of snacks every week.
Courtesy of Utz

By Robert Klara

40 mins ago

When the pandemic first tightened its grip last spring, millions of Americans stampeded to supermarkets and began a wave of panic buying. Then, as winter approached, they did it all over again.

This story first appeared in the Feb. 22, 2021, issue of Adweek magazine. Click here to subscribe.

Robert Klara

@UpperEastRob
[email protected]
Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.

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