Showtime timed the campaign’s launch to Valentine’s Day weekend.
Fans of the Showtime series Shameless have tuned in to watch the Gallagher family’s antics for more than a decade. Now, as the cable network airs the 11th and final season of the Chicago-based drama-comedy series, fans can also join the Gallagher group chat.
Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.