Can clients apply the same strategies that have worked effectively for decades in linear, or do they need to change their ways for the environment?
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Editor’s note: This piece is part of our Columnist Network series, which explores tactical thoughts and actions from Adweek’s community of high-level experts. Today, Kristina Shepard at Roku shares insights on transitioning strategy from TV to TV streaming.

Kristina Shepard

Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

Columnist Kristina Shepard is head of east coast sales and agency partnerships at Roku.