Say Hello to Walgreens Advertising Group, the Latest Retail Media Network
say-hello-to-walgreens-advertising-group,-the-latest-retail-media-network

Say Hello to Walgreens Advertising Group, the Latest Retail Media Network

By  |  December 3, 2020  |  Uncategorized  |  No Comments

Key Insights First-party data is crucial, but differentiation will be key in a crowded marketplace Walgreens Advertising Group is the latest retail media creation to enter the fray at the tail-end of a year that has seen both major store brands and ad service providers undergo substantial disruption. In launching WAG, the retailer hopes to…

About the Author: Ronan Shields

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